Marketing Positioning - 1012 Words

What is positioning? How has the organisation that you have selected positioned their product? As we all know that, there are three steps in target marketing which are market segmentation, market targeting and market positioning. According to Kotler (2010), the definition of product position is â€Å"the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product† (P280). Furthermore, in principle, a brand must have something special in order to be remembered by the target market. As a consequence, a clear position in the prospect’s mind should be one of the most important goals in marketing strategies because it will make their products have the greatest†¦show more content†¦This is their services differentiation. Secondly, CLINIQUE also have image differentiation. CLINIQUE male skin products have a special dark package and under the â€Å"CLINIQUE†, there are a sentence â€Å"skin suppies for men†, this is particularly from other brand. As we all know that, CLINIQUE has a high standard quality male skin care product whereas the prices of them are not expensive so CLINIQUE is very affordable. To sum up, marketers always use competitive advantages to enhance their product performance. More specifically, CLINIQUE has its own competitive advantage which is high quality, golden standard personalized services and special brand image. Positioning outcome is the final steps of market positioning. Positioning is the way that the consumer understands about the brand instead of what the seller wants to be remembered by the target market (Tudor et. al, 2012). The brand must deliver some specific benefits and specific meaning of their product to the target market. For CLINIQUE male skin care product, they are concentrated on some product founded on their dermatological heritage and it is crucial in the world, this is one of the specific elements of the product. Furthermore, there is a special three-steps-skin care process for male that they can make the choice more efficiency by following these steps. This is the other specific benefit that CLINIQUE have for male.Show MoreRelatedMarketing Positioning1419 Words   |  6 Pagesstrange word, â€Å"positioning.† Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic concepts of positioning were notRead MoreMarketing Positioning1254 Words   |  6 PagesNon Urban, income is medium to high | Sociable, Friendly, Gregarious | Average | Economical Snackers | U.S.A | Larger Families, Better educated, income is low to medium | Self assured, price oriented | Average | Market Targeting In target marketing the seller distinguishes the major market segments, targets one or more of these segments, and develops products and services tailored to each selected segment (Wright amp; Esslemont, 1994). Terra Chips’ target market is â€Å"Nutritional Snackers†Read MoreMarketing Communication (Brand positioning).1888 Words   |  8 PagesBrand positioning is an attempt to create and maintain a unique representation of the brand in customers mind, a representation that is expected to stimulate choice of that brand (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumers mind. Nevertheless, developing a successful positioning strategy is not easyRead MorePositioning and Marketing Mix2743 Words   |  11 Pagesmust take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service, it must first take necessary action t o deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product, price, place and promotion. A company that chooses a â€Å"high-quality position† mustRead MorePositioning: Marketing and Product5093 Words   |  21 PagesBrand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4Read MoreApple and Marketing Positioning Essay1281 Words   |  6 PagesMarketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation, Apple, and the chosen product, laptop computers, include market segmentation, market positioning, and the marketing mix, which comprises price, promotion, place and product. Established in the United States of America in April 1976, Apple Inc is a multinationalRead MorePositioning Strategy For The Marketing Program830 Words   |  4 PagesPositioning refers to the act of distinguishing a brand in customer’s minds relative to a competing brand in terms of the benefits and attributes that the brand offers, Keegan and Green (2005). According to Aaker and Shansby (2001), positioning goes far beyond the image that a marketer may want to conjure up in the mind of customers. Positioning can be viewed as a principle asset to a brand strategy, as all elements of the marketing program can potentially affect the effectiveness of any positioningRead MoreMarketing and Positioning Eureka Facts3041 Words   |  13 PagesSegmentation - Targeting – Positioning Eureka Facts, The Smart Marketing Information. 1 SEGMENTATION – TARGETING – POSITIONING BY: JORGE A. RESTREPO President Principal Researcher EurekaFacts LLC The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organizationRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreMarketing Segmentation, Targeting and Positioning Essay1388 Words   |  6 Pagesof a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs, firms generally undertake research aimed at finding out about their customer’s requirements. A well planned marketing campaign involves a range of methods including; market positioning, Market planning, identification of target markets and

Cleanliness Recycling and Comprehensive National High Free Essays

CLEANLINESS By: Edgardo Eleccion ( GCCNHS) The often quoted saying is â€Å"Cleanliness is next to Godliness†. People are so busy thinking what possible solution to make in order to maintain cleanliness for a worldwide issue. The air, water and soil are not polluted. We will write a custom essay sample on Cleanliness: Recycling and Comprehensive National High or any similar topic only for you Order Now This is the very issue of cleanliness that need an immediate action, a problem to be addressed. Gingoog City Comprehensive National High School ( GCCNHS) community has campaigned on zero waste management program on waste segregation by bio and non-biodegradable scheme. Stakeholders either direct and indirect have been oriented on this scheme on waste segregation. However, students either young or old still can’t follow simple instructions. A kind of system within a person to discipline him to do what is good in saving the environment and saving the generation ahead. United Nations and some of the environmental friendly establishments and organizations have join forces to launch a program for a greener world. The join effort is now part of their mission in their business and organization. However, if one is not performing its task to save this planet, then who else would clean up our mess? We should not wait for others to do the task, today is the right time. Sometimes our mind set reflects our own actions. Do we mind the earth we are living now? Are we ready to pass this world to the next generation after us? What else should we do to give this legacy a worthwhile for them? Symposium, memorandum, policies, bills, laws and rules have been done even in school and communities. Reduction, reforestation, redirection, recycle and reuse policies have been adopted. Still we continue making dirt to this paradise God given gift to us. This world is the package of our existence. This is not ours. We just borrow this. We live this for free, is it not proper to clean the earth we lend form the Maker? Edgardo Eleccion is a secondary teacher of Gingoog City Comprehensive National High School ( GCCNHS) Gingoog City, Philippines. He is a Values Education Teacher. How to cite Cleanliness: Recycling and Comprehensive National High, Papers

Biology Molecule Essay Example For Students

Biology Molecule Essay Unit 1 -man is high 50s to 60% water -distribution in body divided into 3compartments: 1) intracellular 28 litres 2) intercellular/interstitial fluid 11 litres 80% 3) blood plasma 3 litres 20% -women contain less water thanmen -organisms can contain 60-80% water -bacteria have lots of water -fat cellshave little -waters properties result from its structure and molecularinteractions -water is polar -polar covalent bonds and asymmetrical shape giveit opposite charges on opposite sides -electrons spend more time around O givingH a slight positive charge -hydrogen bonds form between the oxygen of onemolecule and the hydrogen of another -cohesion: substance being held together byhydrogen bonds -hydrogen bonds are transient yet enough is always held togetherto give water more structure than almost any other liquid -beads and meniscusformed by cohesion (also helps upward transport of water in plants) -adhesioncounteracts downward pull of gravity -water has greater surface tension thanmo st liquids -surface molecules are hydrogen bonded to molecules below andaround them -surface tension can hinder life (i.e. beading in the alveoli oflungs) -makes water unwettable -surfactants used to counteract this -waterhas a high specific heat which allows it to resist extreme temperature changes-has a high heat of vaporization that causes it to require alot of energy tochange states -when sweating, heat energy is utilized to change states fromliquid to gas, causing a drop in temperature -as a solid water is less densethan as a liquid and will float -charged regions of molecules have an electricalattraction to charged ions -water surrounds ions separating and shielding themfrom one another -polar compounds are generally soluble -charged regions ofwater are attracted to oppositely charged regions of other polar molecules-polar molecules are miscible in other polar liquids -most water moleculesdont dissociate (~ 1/554 million do) -hydrogen atom in hydrogen bond betweenthe two water molecules may shift from the oxygen atom it is covalently bondedto the unshared orbitals of the oxygen that it is hydrogen bonded to -hydrogenion is transferred creating a hydronium ion and leaving a hydroxide ion -thesolvent is water itself -at equilibrium water is not dissociated -at equilibriumin pure water at 25oC = -pH of this solution is 7 (neutral) -high pH= low acidity -acids are substances that increase the relative and removeOH- because it tends to combine with H+ to form water if * , it isacidic and has a pH between 0 and 7 -bases are substances that reduce therelative in a solution -it may increase the -if * , it isbasic and has a pH greater than 7 -buffers are important in the body to keep thepH range between 6 and 8 -pH of blood is between 7.34 and 7.44 -mustnt shiftbelow 7.2 or acidosis will occur -some body zones may have a pH as low as 0.5 oras high as 10 -buffers minimize sudden changes and are a combo of hydrogendonors and hydrogen acceptors -ions are a ccepted when in excess and donated whenin short supply -in biological systems an example is the bicarbonate buffer -inresponse to a rise in pH, the carbonic acid dissociates to form a carbonate ionand a hydrogen proton -if there is a drop, it is reversed (pH up = to right, pHdown = to left) -equilibrium is established but it is always moving to the leftor the right -a balance is the optimum pH -other body buffers include proteinmolecules which donate and accept amino acids to stabilize pH -most of the restof organisms is made up of carbon based compounds like carbs, lipids, proteins,nucleic acids -carbon compounds are known as organic -vitalism is the belief ina life force outside the control of chemical laws -this has been disproved aswater, ammonia, hydrogen and methane have been combined in a lab to form organicsubstances -C+O+H = carbohydrates -C+H+N = amino acids, urea, proteins, lipids-carbon atoms are the most versatile building blocks -each has 4 valences wherebonds can form -carbon chains form the skeleton of most organic molecules -maybe straight or branched, long or short, or in closed rings -hydrocarbons containonly hydrogen and carbon -they form when organic matter decomposes andfunctional groups break off leaving a skeleton -hydrocarbon chains, branches,and rings can be modified by other elements which are joined on in a particularmatter -these are components of organic molecules that are often involved inchemical reactions -they replace 1 or more hydrogens in a hydrocarbonCarbohydrates: -sugars and starches -nonsugars: plant starch, animal starch,cellulose, chitin -come from pasta, rice, flour, fruit, syrups -important sourceof energy, can be oxidized to release energy, improves your mood -contain C, H,and O, with generally 2 times as much H as O -sugar names usually end with -ose,and are named depending on the number of carbons in them (e.g. triose, pentose)-6 carbon sugars, hexoses, are most important -general formula is C6H12O6, andin living systems, the state is aqueous -solids exist in chains, and liquids asrings -the molecular formula is the same for different hexoses, but thestructural formula differs -other isomers of glucose can be reorganized by cellsinto alpha glucose, and then oxidized -glucose is the major nutrient for cellsand its carbon skeleton is raw material for the synthesis of other organicsDisaccharides: -2 hexose sugars-most common are: sucrose, lactose and maltose-glucose + glucose = maltose + water -glucose + fructose = sucrose + water-glucose + galactose = lactose + water -this process is known as condensation ordehydration synthesis -synthesis of disaccharides doesnt happen in the humanbody, but usually they are eaten and digested, through a process known ashydrolysis or disaccharidases Polysaccharides: -these are macromolecules thatare made by condensation when monosaccharides are joined -general molecularformula isC6H12O5 -common polysaccharides are amylose, amylopectin (plantstarch), glycogen ( animal starch), cellulose (cell wall material), chitin(leathery covering of invertebrates) -plants use glucose to grow, and extra isstored in the roots in a soluble form which is then reactivated in the spring this reactivates the growing process year after year -animal starch is stored inspecial cells (average person has a 24 hour supply) and can readily be convertedinto glucose for use -cellulose and chitin are structural carbohydrates -amyloseis formed when glucose molecules join in a 1-4 linkage pattern -first carbon ofone glucose links to the fourth carbon of another -this is a covalent bond or aglycosiolic link -bond is angular and forms a spiral called an alpha helix -ifit branches, amylopectin is formed -cellulose is a 1-4 linkage of beta glucose-this creates a straight strand and not a helix -these bonds are rigid andrequire special enzymes (cellulase) to break them -the position of the betaglucose molecules alternates Lipids: -humans rarely eat pure lipids -cellmembranes a re primarily lipid and lipids can easily enter cells, carrying afoods flavor with them -a diet should have less than 30% fat, 55-65% carbs,and 10-15% protein -lipids are important as a source of energy, insulation(adipose tissue), cushions for the internal organs, as a lubricant, as anemulsifying agent (cholesterol in bile), as a structural component of cells (1/6of brain is fat), cholesterol as a precursor molecule for vitamin D, cortisone,testosterone, progesterone, and estrogen -lipids are simplest biologicalmolecules and are composed mostly of C, H and a few Os -they are energy richbecause of the high C to H ratio -fat consists of a glycerol molecule connectedby ester bonds to a 3 fatty acid molecule (this is a tryglyceride) -if the bondsbetween the carbons are single bonds, the fatty acid is saturated (fat formed isa saturate) -if they have multiple bonds, it is an unsaturated fat -apolysaturate is more than one fatty acid held together by single bonds -multiplebonds can be bro ken and extra hydrogens added through hydrogenation -shortchained fats of unsaturated fatty acids are soft with a low b.p. -long chainedfats of saturated fatty acids are harder with a high b.p. -length of chainsaffects boiling point the most -to make an oil from a solid, you musthydrogenate it Steroids: -saturated fatty acids can be converted to the steroidcholesterol -triglycerides are monitored more closely in the blood thancholesterol -the amount of saturates converted to cholesterol is genetic-abnormal genes can cause excessive production (1 gene = severe heart disease, 2= shortened life span) -liver produces cholesterol -steroids have a 5 ring shape-examples are androgens, estrogens, and cortisone Proteins: -there are 20 aminoacids, 8 of which are essential and can be converted into any of the other 12-protein rich foods are digested into amino acids and the body absorbs them tomake their own proteins -liver cells convert them into absent aminos =transaminofication -proteins ar e synthesized on ribosomes in the cytoplasms ofcells or on polysomes (ribosome chains0 -DNA codes proteins by copying its infoonto a shorter strand known as mRNA (m = a message to synthesize a protein) -themessage is received and a protein is synthesized -for synthesis all 20 arerequired -number, sequence and type of amino acids making up the protein is theprimary structure this is determined by DNA -secondary structure is thecoiling or pleating of amino acid chains, caused by rigid peptide bonds whichare bent by strong intermolecular attraction between hydrogens and oxygens ofevery fourth amino this results in a regular, repeating twist or an alphahelix-chains lie parallel to one another and form hydrogen bonds between themselves this is a beta sheet but is not very common -secondary structure is determinedby intermolecular bonds -tertiary structure refers to the folds in the coiledchain -this is called by a thiol called cysteine this can form a bridge whenit meets another cyste ine -when 2 cysteines meet, a disulfide link is formed-insulin has 6 cysteine amino acids and forms 3 bridges and a slightly globularprotein -the more cysteine amino acids there are, the more folds or joints thatresult and the more globular the protein is -globular proteins are thedoers that function because they have a particular shape due to thecysteine-cysteine sulfur bridges -some proteins may be a bunch of polypeptidechains close together -this is quaternary structure, which very few proteinshave -all proteins have a primary and secondary structure, but few have atertiary structure, and even fewer a quaternary -proteins can be 50-50,000 aminoacids long -amino acids are joined by peptide bonds, a covalent bond between theC of one amino acid and the N of a neighbour -a polypeptide chain is a string ofaminos not long enough to be a protein -amino acids are so named because oftheir two functional groups, the amine group and the carboxylic acid groupNucleic Acids: -all living cells contain DNA and RNA -these carry instructionsfor making proteins and specify the sequence in which amino acids should belinked together -DNA and RNA are polynucleotides, polymers of nucleotides-nucleotides consist of a phosphate group + a pentose + a nitrogenous base -theycan be linked together by condensation to form a polynucleotide -if a nucleotidecontains ribose, it becomes Ribo Nucleic Acid -these are always just a singlestrand, but may be looped into 3 dimensional shapes -if the nucleotide containsdeoxyribose, Deoxyribo Nucleic Acid results -DNA molecules are far longer thanRNA molecules, and can never contain Uracil -4 possible bases are adenine,guanine, cytosine, and thymine -DNA molecules contain two polynucleotidestrands, held together by hydrogen bonds between the bases -hydrogen bonds canonly be formed between specific base pairs: Adenine Thymine Cytosine Guanine-a sense strand is a sequence of bases that tells the order in which to stringtogether the amino acids -a le ngth of DNA coding the sequence for a polypeptideis called a gene -three bases, a codon, specify an amino acid -there are 64possible arrangements of bases in a codon -polypeptides are made when 2 strandsof DNA split up and an RNA molecule builds up against the sense strand -basesequence of RNA must match that of the DNA molecule -a complete RNA moleculethen peels off and travels to the location where polypeptides are made -sequenceof bases on a DNA molecule is the same for a human or a bacteria OtherNucleotides: -a slightly different version of one of the nucleotides that formsRNA is ATP -ATP contains ribose, adenine and 3 phosphate groups instead of 1-phosphate groups may be lost one at a time to make ADP (di) or AMP (mono) -allliving cells make ATP as an energy currency, it is produced constantly -ATPmolecules usually last less than a minute before being broken down -~40 kg isproduced in a day -if a cell needs energy, it hydrolyses ATP and releases energyin small packets NAD: -con tains ribose sugar, adenine and 2 nucleotides -onenucleotide does not contain any of the 5 bases, but instead a nicotinamide ring-they can accept hydrogens and become NADH -hydrogens are accepted or passed onduring respiration or photosynthesis. The Importance of a Formal Education Essay

Science Editorial free essay sample

Science Editorial Science A word that has an Infinite amount of possibilities. Science has changed over the decades, centuries even, but in my perspective, science is still the same thing. It is the connection between everything around us. People, animals, plants, the past, the future and even the simple piece of paper you threw away. Science is a vast topic with endless facts and theories, which a great number of people have thought of in the past and will think about in the future. Science motivates us, a reason to keep going and to explore the world around us. All the facts and beliefs about science Is Important as every mistake we made, we learn a bit more knowledge than before. Science is important to me because it is basically how I interact with the world, an example of which, after learning about the human body, I understood how males and female differ a bit more than I used to. We will write a custom essay sample on Science Editorial or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Science affects us in every way possible, at home, in Winnipeg, In Canada and even the whole world. The world our ancestors lived in is long gone and has drastically changed In area, population and other various things. Their belief about the Earth being flat has been promen wrong, the Egyptian belief their god travelled every morning and night carrying the sun, other planets have been spotted besides our own Earth, all in all; theories have been promen true yet others have been said to be false. The effect science has brought us since then is change. As our science improved, we uncovered pieces of the worlds past and possible futures. Some past facts or beliefs; the Earth was born to what was known as the Big Bang Theory, and our continents used to be known as one giant upper continent called Pangaea. The effect of science has gradually changed our way of thinking and increased our potentials. In my neighborhood, science is diverse. The children recycling in school and helping pick up trash helps our community stay clean and even bigger, helps lessen pollution around us. Though science produces good effects, it also brought upon us unfortunate results, factories near Winnipeg, their garbage, gases, and all the wasteful bacteria released harms us just as much. The third environmental principle states, everything Is connected to everything else. If bacteria or harmful substances find a way Into our ecosystem, our plants will be unhealthy, the animals that ate those plants will get sick and we end up killing those animals without knowing their well-being, eat them and all the bad nutrients we received are then in our bodies.. All types of life forms are important, and nowadays, it seems my own neighborhood forgets that. Science can be a double-edged sword, to everyone around us, even In my neighborhood. My family and I are affected by science Just Like anyone else; technology has Improved and came up with heaters irk conditioners for winter and summer when the weather is harsh so my family can feel comfortable when the worlds temperatures varies. The time when every single member of my family grew up, science has changed them. From the time we were born, when we were toddlers, when we went through the embarrassing stage of puberty, adolescence and into adulthood. Science affects not only ourselves, but also the way my family cares for each other. Since I live In Canada, I benefit a lot from different things. However, for people in very rural areas, I guess it would be the opposite. For a person in Africa, pollution is everywhere. We are playing with our iPads, but on the other side of the world, they have no idea what internet is. Its sad to know science isnt being shared equally around the world. Science is constant change and I believe science will change in a way we well learn more about ourselves than we knew. That doesnt necessarily mean I expect were going to discover new diseases/cures or new parts of our body in the future. But I hope that as time passes, we discover the other heavenly bodies in our solar system. Science can only take us o far, but some of the stars and galaxies are yet to be discovered. In the future, I believe we can finally be able to send a team of scientists to uncover the secrets of the even bigger world around us. Science is everywhere; the simple tree outside my window is one ecosystem, home for tiny little organisms. Other examples of science in the trees: photosynthesis in the leaves, the growth of fruits on its branches and its appearance during the different seasons. Every person I see is also a part of science. Their human bodies, different body structures, genes, blood type and their growth- ll of it is a part of science. It is impossible not to find science in our everyday life, as science is everywhere. My favorite area of science is definitely the human body. Though I cant handle blood and stuff like that, I find the things about our different body systems fascinating. Knowing how each body system is co-dependent to another system shows me how capable the human body actually is. My favorite system would probably be the circulatory system. The blood traveling around the body carrying nutrients, oxygen, wastes and other things, is so cool to me. I never knew how much blood really mattered until I learned about the body systems in grade 4 in the Philippines. In the future, science will again change and it will most likely be different from what we know right now. Though some facts are already proved, we cant really be too sure on what is going on around this world. All we can do right now is to stay, look back and marvel at how science changed and will change the world. 7 environmental principles I learned from my old school in the Philippines http:// beta. pemsea. org/topics/youth

American Dream Synthesis Essay Essays

American Dream Synthesis Essay Essays American Dream Synthesis Essay Essay American Dream Synthesis Essay Essay Essay Topic: Synthesis B. J. Ann Period 3 10/31/13 When you come to America you are automatically thinking its some paradise and that youre about to live and fulfill the America Dream. The American Dream was probably developed in the US by someone coming to America and was able to get an education, a Job, and create a good life for themselves. It seems that now the American Dream isnt how is used to be, you dont have equal opportunities, not everyone can go to school, and if you fail at something youre looked down upon. My personal definition of the American Dream is that when youre coming to America oure expecting to have all these opportunities and make a life for yourself thats safe and where you will be treated equal and like a human being no matter where you come from. Personally, I think that the American Dream is accessible to those who are able to have a good life and push themselves to take chances and all opportunities that come at them. But its not accessible to those who think that failure is a dirty word and when they fail they Just give up and everyone including themselves loses hope. Also to those who cant even get these opportunities because of their parents or where they come from. When people are living the American Dream, you think that failure is out of the questions, if you fail you cant live your dreams, or anything and that you should Just give up. The Right to Fail by William Zinesser proves that the American Dream is accessible even if/when you fail once or even multiple times. The text says, Release him from the pressure of attaining certain goals by a certain age- he has a good chance of becoming g our national idol. This supports my claim because it shows that is youre pressured, you cant do what you should and when you are calm and elaxed, so many possibilities can happen and you can be whoever you want. They Live the Dream, by Dan Rather explains how if you fail, dont give up and that when something really bad happens if you dont give up, you can still live your dream. The article talks about a guy, named Oscar Acosta, was an amazing pitcher and had everything he could dream for but, when a torn rotator cuff ended his patching career, his life spiraled out of control, and he had, Just given up, but he did make it to the majors as a pitching coach. This quote supports my claim by how the text epresents that when you have every thing that youVe ever wanted in your grasp, anything can happen and it can all be taken away from you instantly but if you dont give up, many possibilities and opportunities can be achieved. Where you come from doesnt define you or the amount of succession you will earn and receive what you make of your life is your choice and dont give up when you fail. The Keynote Address, which was a speech given by Barack Obama in 2004 supports my claim because Obama speaks about how he got there, his family, and his origin. He had to have fail so many times to actually become president but its apparent that he didnt give up or else he wouldnt be the president. The excerpt says, Barack, or blessed, believing that in a tolerant America your name is no acting white. He grew up not so wealthy but still received significant education. Although he was acting white reading a book he had to ignore it because at least he is getting an education. Also his name, family, and origin shouldnt be what completely make a person or their decisions/ opportunities. The American Dream is accessible to those who will fail but push themselves to o better but not accessible to those who give up after faili ng and lose hope in themselves and others. When you fail at something thats important that doesnt exactly mean that you should give up because if you keep pushing yourself to well then you can pursue your dreams. If youre born into a family that isnt wealthy or perfect or you are a certain race or religion that does not define what you do with your life. The American Dream can be accessible and achievable you Just shouldnt let society or your origin define who you are and what dreams you have.

Analyzing the Similarities between “Hymn to the Aton” and “Psalm 104” Essay Example for Free (#104)

Analyzing the Similarities between â€Å"Hymn to the Aton† and â€Å"Psalm 104† Essay The thought that two different works of art written by authors of different countries, different backgrounds, living eight hundred years apart and centering on religion—more [specifically] their portrayal of God and how he is like the sun—[being similar] would [be] deem[ed] [as] impossible [or not likely by many]. [However,] the poems [â€Å"]Hymn to the Aton[† by Akhenaton] and [â€Å"]Psalm 104[† by David are examples of] this very occurrence. [Some scholars assert] that either the latter was copied from the former or that these two works are the result of a cultural split, [due to the] vast difference of [similar] elements [and subject matter that the poems share. ] the poems were fostered within, their similarities in content, and that the poems could not have been creative coincidence. The benefits in understanding that these works have some connection, whether by plagiarism or cultural dissect, provides scholars with more knowledge about the world we live in, helps to decipher some of the myths and mysteries of other cultures with similarities and shows the public all cultures may not be as different from each other as we think, helps to show that propaganda has been used since the earliest of times, and that if societies do not document their findings or creations people will eventually circle back and rediscover them. Collectively, if applied to the modern world, these benefits will advances in many fields of academia and help society at large to become more critical thinkers and problem solvers. [Based on your body paragraphs, I have simplified your thesis map to the following:] [The three clearest similarities of the two poems include their similar discussion of the power of the sun or the notion of the sun as a symbol for the power of God, the similarities of the daily activities of the two cultures and their link to their God, and the emphasis of monotheism.] [Now, provide one or two sentences that explain what current societal issue can be resolved or lessened through the realization of the similarity of these two poems.] The contrast between Hymn to the Aton and Psalm 104 are numerous. Hymn was written by Pharaoh Amenhotep IV around 1300 B.C.E. in order to help support his efforts to convert all of Egypt to monotheism and worship of the Sun, which called Aton. [First, it is uncanny the manner in which both poets use the sun as a point of reference for their God]. In [â€Å"Hymn to the Aton† Akhenaton proclaims] the actual Sun [as] god. â€Å"Thou living Aton the beginning of life!†¦Creator of seed in women, Thou who makes fluid into man, Who maintainest the son in the womb of this mother..† In the psalm, King David writes how God created the sun [to] reflect His greatness. [Provide a quote from â€Å"Psalm 104† that shows David discussing the sun.] â€Å"LORD my God, you are very great; you are clothe with splendor and majesty†¦ But at your rebuke the waters fled, at the sound of your thunder they took flight†. King David’s poem was written about eight hundred years after the hymn and David does not mention much about himself, instead he praises the Lord. â€Å"I will sing to the LORD all my life; I will sing praise to my God as long as I live.† Based on the time and purpose of these poems, they could not have been coincidence, that the poems are similar, there had to have been a purposeful connection between them. [While there are slight variations of how the sun is used, in both poems the writers explain how the sun meets the needs of the people and how that act is a symbol of the greatness and goodness of God.] Understanding this connection helps us to discover more and develop our perception about the world around us. [How so? Explain how it can benefit one group of people to be able to realize similarities with another group of people with whom they have historically seen no connection.] [Next, both poems] list almost identical daily activities in the exact order throughout the works. â€Å"[Provide quotes from both poems.]† Many of these [similarities] seem to be paraphrased and suggest that these writing come from the same source like two eye witness accounts of the same crime. After understanding the differences in the author’s cultures, religions, and time periods these similarities support the claim that the works are connected either by plagiarism or cultural split. This helps [readers] to realize that many cultures may not be as different from one another as [people often] think. [Yes, and how can this realization help our culture or society? What societal issue or problem can be solved or lessened with this realization?] Based upon detailed examination [of] the similarities of the [poems, many scholars assert that the shared elements, especially the support of monotheism, are not] by coincidence. [Provide a quote supporting monotheism from both poems.] Some researchers suggest that Hebrews fleeing from Egypt before the time of Moses, some of them wondered into temples where the hymn was written, and has the walked along the hymn was one songs they sang and it was carried throughout the generations, but not that the psalm is not a plagiarism of the hymn, this only leaves the notion that there was a cultural split. We are not sure at this point how the works are linked, [While scholars disagree on which group influenced the other into embracing monotheism, it is clear that a cultural exchange occurred between the two groups. Thus, this realization of the similarity is another example for scientists and anthropologists showing that cultures have always exchanged ideas. This exchange of ideas becomes even more interesting when we realize that the Jews were enslaved by the Egyptians.] but it could definitely give more light and support to how scientist and anthropologist other academic researchers and make strides in their fields, help us to understand how cultures are linked across the board. [Explain how discovering that these two ancient cultures exchanged ideas can provide a blueprint or inspiration for current cultures and how that blueprint or inspiration can help those cultures solve or lessen a current societal issue.] After deep analysis s of these two poems it is clear that one is either copied from the other or [that there was some mutual exchange of cultural ideas] at some point in history. [Using the two poems to realize this occurrence] helps historians and scientists to make deductions about connections [to] other cultures, [allowing more people to better understand the surrounding world]. [Yes, now explain how society can improve if more people are able to understand and connect to the surrounding world or the people surrounding them Analyzing the Similarities between â€Å"Hymn to the Aton† and â€Å"Psalm 104†. (2017, Feb 04).

Knowledge Is Power Essay Example | Topics and Well Written Essays - 250 words

Knowledge Is Power - Essay Example From this paper, it is clear that the teachers encouraged us to analyze and critically evaluate topics that will result in the effective incorporation of knowledge in a future career. I work independently, as the classroom environment provided me hands-on experience. This experience provided me opportunities to develop proficiency and skills required to manage tasks/activities. The diversity of topics in this course helped me in building my communication skills. I can communicate effectively as at Flinders, frequent group discussions with classmates and senior colleagues are part of everyday routine. This has helped me boost my confidence and develop skills required to actively participate in discussions as well as conveying my point of view to others. I can work collaboratively because development of my communication skills provided me the confidence to take risks and share my opinions, reasoning, and decisions with my fellows. I value ethical behavior as being at a multicultural un iversity has helped me understand views, social norms and cultural beliefs of others. This had made me value intricacies of several issues. The multicultural experience has enhanced my vision and broadened my spectrum of the world. I connect across the boundaries because studying in a diverse university such as Flinders has provided me the opportunity to share my beliefs and cultural values to fellows. The comfortable environment offers me the opportunity to incorporate my values into the system as well as adapt certain morals and ethics from other parts of the world.